1. To increase creativity, by constantly challenging new concepts and ideas.
2. A view that, through action one can increase their own creativity.
3. To consider what customers desire, and create items which reflect this.
4. High accuracy is fundamental in providing a rapid response to needs.
5. To strive for an ambition of keeping alive a service of function and speciality.
6. Reliable action means to always think about responsible actions.
7. To have an ambition to strive for technical development, product quality, and to respond to customer satisfaction.
Young generations have a foresight of trends, and an acute sensibility of fashion. For the 30 fs to 40 fs generation we seek for assuredness of good fs virtues and quality, a feel for raw materials, texture, and in harmony we also seek for sensitivity also.